My 2014 Annual Report for Andrew Peller Limited was undertaken as an assignment in my InDesign course. The goal was to select a public company, pull information from their last financial statements and to reconstruct a 36-page document in a style that represents its brand identity. Technically speaking, I made use of the Table of Contents feature, excel-imported tables that I then styled myself, Nested Character Styles and GREP.
Aesthetically, I wanted to keep the publication looking crisp and clean. This particular report is quite text and chart-heavy since it's intended to be read primarily by stockholders. My goal was to maximize legibility by avoiding decorative line art, illustrations and any abstract formatting. My approach was fairly rational, including photography only on select pages to offer occasional relief to continuous type. I chose typefaces that are light, tall and elegant to embody the precision of the winemaking practice, the exquisiteness of the beverages flavours and the beautiful silhouettes of wineglasses.
My Andrew Peller annual report comprises four sections. I had each one assume the subtle spirit of a different season, since the yearly climate cycle has a fundamental influence over the grape-growing and wine-producing industry. First is spring, then summer, followed by autumn and then winter. The photo placed between the last page of one section and the first page of the next one is what introduces a new natural phase. I sourced images of grape vines and vineyards from stock that depict the progressing months with changing growth stages and weather. Each of these four chapters also has a colour assigned to it, within a distinctive vineyard palette and reflective of that season. Spring is green, summer is deep purple, autumn is gold and winter is brown.
This version of the Peller Estates company's annual report is a great deal lighter than the previous year's. The letterforms are fine and slender and the resultant whitespace is welcoming to the reader's eyes. My project presents some relevant visual interest without producing optical clutter and fuss. Finally, the inclusion of colour (which was lacking from the previous years') gives the document some suitably perceptible flavour.