This is my plantable packaging concept for Live Food Bar in Toronto, a raw gourmet restaurant that caters to vegans and vegetarians.
Designed specifically to hold takeout veggie wraps, this adjustable sleeve is incredibly green. The paper was sourced from Botanical Paperworks of Manitoba and it consists of recycled paper material and embedded seeds of basil, parsley and oregano. The graphics would be printed with environmentally friendly soy or vegetable-based ink.
Once the consumer has finished his food, the Live sleeve can be pocketed and taken home. Scan the QR code and fill out a paperless comment card to review the restaurant. You can tear off one end of the paper to keep Live's URL on hand, as well as a link to the planting instructions. To grow your own herbs, wet the packaging and bury it in the soil of your garden, a planter or a flower pot. Water it and give it plenty of sunlight and it will thrive.
This cradle-to-cradle concept works to solve the problem of wasted material in packaging. Four sleeves can be printed on a single sheet of 8.5 x 11 inch seed paper with no excess. You're able to return your garbage to the ground with an earth-enhancing effect, and harvest your own homegrown herbs for your future homemade meals.